HISTORY

In mid of 2007 Sohail Ahmed started his own business Unique Trading Co. as wholesale, distributor. He worked closely with Lighting Professionals over a period from 2003-2007 of 05 years. During that time, He became intimately aware of the many problems that plague lighting installers and distributors. He was determined to address these problems and started a new journey, as a professional: especially in lighting went abroad to meet engineers, designers, and big manufactures to final a complete line of lighting and other system components. He was committed to using only the best materials and workmanship; and to provide an unmatched level of customer need & support and training. The result is a dynamic lighting company Virtue that has quickly become an industry leader in quality lighting products.

Virtue is an integrated lighting company covering R&D, production, distribution and after-sales. With nearly 50 employees, Virtue is headquartered in Faisalabad, Punjab, Pakistan with its industrial park soon to go into operation. Virtue’s vast product portfolio include LED and traditional lighting, lamps and more. The company has an R&D team with over 2,800 patent applications in production. With a strong marketing team and a well-established marketing network, Virtue currently has over 20 sales outlets nationwide.

Aiming at “creating a global lighting business”, VIRTUE has established an outstanding brand image, with sales and services offered in other countries and regions in Asia Pacific, Europe, Middle East and South Africa. Virtue successfully became a listed company in many organizations worldwide.